The Professional Lighting Design Convention or PLDC is a biannual conference for practitioners within the architectural lighting industry. For 2015 PLDC is being held in Rome at the end of October, with around 70 presentations being given over three days. Two of these presentations by Light Bureau team members, Paul Traynor Practice Principal and Joe Vose Senior Designer are giving a joint presentation, and Arve Olsen Co-Founder of Light Bureau Scandinavia is also presenting. As part of the build up to PLDC we were asked to take part in an interview through Twitter or a Twitterview, with Diamond Sponsor iGuzzini. The interview raised some really good points, and also gave a chance for people to get to know us, and Light Bureau better, so we wanted to publish the full interview in long form here.

iGuzzini: Great to have you with us this morning. Can you introduce your practice to our followers?

LB: We are a small, highly motivated team and we pride ourselves on being our resourceful creativity. Quality and effort go into everything we produce. We regard what we do as our craft

iGuzzini: What kind of #light do your clients look for?

LB: Clients don’t usually know what light they need, it’s our job to interpret that from their overall vision. But we never cut-and-paste our designs, all projects are unique

iGuzzini: Could you summarize your speech?

LB: The internet and computing is driving the next industrial revolution, so how can we as a profession prepare for that transition. We stand at a similar point to the music industry in the late 90’s, which spectacularly failed to adapt to MP3. I don’t want to see that happen to lighting

iGuzzini: Everybody knows that #LED’s changed the world of #lighting. What will be the future evolution of the lighting technologies?

LB: In a way i would argue that LEDs haven’t changed lighting much at all, so much effort has gone into making LEDs act like halogen. In terms of how we design, paradoxically we probably use more light as LED has become more efficient and cheaper. The internet of things is going to be particularly pivotal in the evolution of the lighting industry especially when combined with other emerging technologies such as machine learning and 3D printing.

iGuzzini: How do you approach a new project?

LB: Always with a strategy and never with an idea. We envision the outcome and then work backwards to a concept with open minds and enthusiasm

iGuzzini: What’s your favourite lighting project in the world?

LB: Cheesy though it may sound – everywhere, the world around us always changing according to season and time. It’s unpredictable and occasionally something exceptional can happen. As we often say every client and every project is unique, so the best light is heavily subjective. the harsh glow a kebab shop after a long night can be better than the warm glow of a 3 star resturant.

iGuzzini: What’s the importance of shadows and the balance of darkness and light in your work?

LB: If an architect/designer creates a low-key space, all dark surfaces, a lot of light can achieve nothing – so embrace the contrast conversely, a high-key space responds to even a fractional amount of light. We take our cues from the lead designer’s vision.

iGuzzini: Talking about #lighting and #architecture, what’s the first thing that comes to your mind when you hear  #Rome?

JV: Gelato

PT: Aperol Spritz and Vespas

LB: Really though it’s the mastery of light in ecclesiastical architecture. We’re not particularly holy but we are unfailingly impressed by the emotion that this command of lighting produces in the churches and cathedrals. Rapturous!

Paul and Joe’s Twitterview was on 29/07/15 Arve’s Twitterview will be on 28/08/15. We wanted to collate all of the interview information in one place so this is part 1 and part 2 will follow after Arve’s interview in August. Check out the hashtag #iGTalk  on Twitter to see information, and go to our Twitter page and follow @lightbureau



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