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Doors have recently opened on the sandwich company's latest new store at New Oxford Street in London's Bloomsbury district. Light Bureau, working with Pret's in-house creative and property team and with restaurant and retail specialists, David Collins Studio have delivered a fresh lighting concept to this key London restaurant for the Pret chain.
Forming part of a wider brief to update the company's interior and lighting concept, Light Bureau worked with the new palette conceived as part of the design and in particular, the brickwork wall finishes. Pret's brief to Light Bureau made a strong point of improving permeability from outside to inside. In order to overcome the common problem of a glass shop-front becoming a mirror to the street and therefore not revealing the interior store, the vertical surfaces were deemed key in achieving this objective.
The brick finish brings a much welcomed feeling of comfort to the Pret store and was seen by Light Bureau as a perfect medium for lighting at close off-set in order to emphasise the texture and form. A perimeter cove with simple concealed warm white fluorescent batten sources creates this effect.
Client: Pret A Manger
Interior Design: David Collins Studio
Completion date: 2010