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Project: Lighting design by Light Bureau plays a key role at the new Fat Face concept store recently opened in Brighton.

Light Bureau worked with the store designers – Box of Frogs and with the primary lighting supplier, iGuzzini to deliver a fresh lighting design concept to the new store which is a bold departure from their familiar surf-shack style.

The interior design principle of the new store is drama and relaxing the materials palette which has previously been Fat Face’s trademark of timber and texture.

The starting point for the lighting design concept was a theatrical setting, lighting only the merchandise and allowing the spill light to inform the background scene. Lighting of architectural details in this old building was deliberately avoided. The fact that the store is largely finished white ensures that reflected ambient light keeps visual contrast to a reasonable level.

Light Bureau achieved visual accent by utilizing red LED in-ground uplight sources to the striking red containers within the space. Saturating the red finish ensures the lighting design enhances these interior finishes.

Light Bureau worked closely in conjunction with iGuzzini on delivering the lighting design concept. Long-life, low energy CDM-TC sources were generally selected for proven effectiveness and impact whilst certain feature sources and window displays utilize LED sources for low-energy and maintenance efficient accent lighting when the store is closed.

The lighting design is a departure for Fat Face and provides an energy efficient and visually stimulating environment, achieved with a very quick program and on a similar budget to Fat Face’s traditional stores’.

Client: Fat Face

Interior designer: Box of Frogs

Lighting Supply: iGuzzini

Date Complete: April 2010

For the full press release, click here.